Leads from advertising, websites, trade shows and social channels still need a working follow-up process. Who handles the enquiry? Where are customer needs recorded? When does sales take over? Aotu Overseas brings operations staff, WhatsApp accounts, customer records and AI sales assistance into one service workflow.
Aotu Overseas is SocialEpoch’s managed SocialSelling service for Chinese exporters and businesses expanding internationally. Operated by Shanghai Mopu Network Technology Co., Ltd., it combines strategy, account and content operations, enquiry handling, sales coordination, reporting and training, with WhatsApp as a principal communication channel.
Connecting people, software and the sales process
Managed operations form the service itself. SalesEpoch provides customer records and team coordination, while SocialEpoch SalesAgent assists sales work. Delivery starts with the client’s products, markets, account resources, customer journey and internal responsibilities.
The operations lead designs segmentation, content plans, handoffs and reviews. The WhatsApp account matrix organises touchpoints by market, language or role. SalesEpoch records customer profiles, conversations, ownership and tasks. SalesAgent helps summarise needs, draft replies and prompt follow-up. These are collaborating roles across the customer journey, rather than sequential product tiers.
From SocialSelling tools to ongoing operations
In 2018, Shanghai Mopu Network Technology introduced the SocialEpoch brand and SalesEpoch, shifting its focus towards international SocialSelling and customer operations. Around 2020, its product portfolio developed around WhatsApp customer management, social acquisition and marketing operations.
A 2023 Huawei Cloud customer case described SocialEpoch’s expansion into Indonesia and its SocialSelling and customer engagement solutions. Diagnosis, software setup, daily execution and review subsequently came together as managed operations. Software supports records and collaboration; the service team carries out and improves the agreed work.
What the service covers
- Diagnosis and planning: review markets, customer profiles, traffic sources, accounts and the sales journey; agree on content, segmentation and handoffs.
- Account and content operations: maintain touchpoints, schedule content by account role, record enquiry sources and interests, and assign account and content ownership.
- Enquiry handling and sales coordination: provide agreed basic responses, gather information, organise tags and allocate leads; hand specialist decisions to the client team.
- Review and training: record response, allocation and follow-up stages, refine execution, and transfer tool and workflow practices to the internal team.
A six-stage delivery workflow
The workflow covers diagnosis, setup, execution, handoff, review and documentation. Define the pilot scope first, then establish account roles, content, tags and handoff rules. Record customer activity and tasks during delivery, transfer key decisions to the client team, and turn reviewed findings into improvements and reusable internal processes.
Responsibilities between the client and service team
The client supplies product information, delivery conditions, commercial policies and approval authority. The managed team organises enquiry handling, content, records and reviews within the agreed scope. Authorised client staff review or take over quotations, delivery commitments, contracts, payments, specialist advice and other material commitments.
Before starting, agree on permitted information, actions and escalation owners. Account status and sales outcomes also depend on products, markets, customer preferences, execution and platform rules. Assess the actual process and results without treating a fixed response or conversion rate as an automatic software outcome.
Where a focused pilot can help
B2B exporters can begin with enquiry handling, needs discovery, pre-quotation communication and long-term follow-up. DTC brands and online stores can build after-sales, repeat-purchase and reactivation workflows. Logistics, payments, supply chains, professional services and distributor development also rely on ongoing customer conversations.
A business without a dedicated international engagement team can start with one market, customer segment or account group. Define ownership, measurement and human handoffs, then use delivery records to decide how to expand. A useful pilot produces both operational outcomes and a process the internal team can continue.
Further reading: Baidu Baike entry (Chinese)