Link-based messaging
Send messages with links to targeted WhatsApp accounts, introduce your offer or campaign and handle replies.
SOCIALEPOCH / MARKETING SERVICES
WhatsApp marketing services
From outreach to ongoing engagement
Choose support for outbound prospecting, sales-account nurturing, lead qualification and conversion, or managed customer engagement. We tailor the service mix to your customer sources, account scale and sales process.
Four services for your customer journey
Start with your current customer data, advertising enquiries or existing traffic.
01 / OUTBOUND PROSPECTING
WhatsApp outbound prospecting
Identify active WhatsApp accounts from phone-number data, then choose an outreach method for your business goals.
SHARED PREREQUISITE
Number and activity screening
A phone number collected through a form may not be registered on WhatsApp or still actively used. Screen registration and activity first to build the target list for subsequent outreach.
- Phone-number data
- Identify WhatsApp accounts
- Confirm active accounts
AFTER SCREENING
Three outbound prospecting methods
Choose according to your business needs, using the screened list of active accounts.
Two-way conversations
Engage target customers in interactive conversations to understand their needs and support follow-up.
Group invitations
Invite target customers into WhatsApp groups for relevant content, discussion and ongoing engagement.
02 / ACCOUNT NURTURING
Nurture your sales-account matrix
Choose between nurturing a few dozen accounts on one computer and a cloud system for thousands or tens of thousands of accounts.
Discuss Account Nurturing03 / LEAD CONVERSION
WhatsApp lead qualification and conversion
Human + AI support for two types of customers: businesses with targeted contact data, and businesses receiving WhatsApp enquiries from advertising.
Discuss Lead ConversionExisting targeted contact data
For businesses with accurate WhatsApp customer data whose sales teams struggle to reach contacts and qualify interest.
Advertising to an account matrix
For businesses directing ad traffic to a WhatsApp account matrix for conversations and lead conversion.
Human + AI collaboration
AI assists communication and information organisation. People assess needs, follow up on key conversations and hand qualified leads to the customer’s sales team.
04 / MANAGED ENGAGEMENT
Managed WhatsApp customer engagement
For businesses with their own traffic that have yet to bring customers into WhatsApp for segmented, ongoing engagement.
Discuss Managed EngagementConnect existing traffic
Create WhatsApp entry points and follow-up flows for advertising, independent websites or retail-store customers.
Build lasting customer relationships
Organise customer profiles, needs and conversation history into tags and segments for continued follow-up.
Run ongoing engagement
Plan content, sales follow-up, group interaction and repeat-purchase engagement by customer stage, with periodic reviews.
GETTING STARTED
Agree on needs before execution
- 01 · Understand your situation
Review target markets, customer or traffic sources, account scale and sales processes.
- 02 · Agree on the plan
Choose services and discuss responsibilities, execution arrangements and pricing.
- 03 · Execute and review
Deliver within the agreed scope and review outreach, conversations and customer feedback.
Start with your customer sources and account scale
Tell us your target markets, data or traffic sources, account count and current challenges. We will discuss scope, execution and pricing.